Praxair branding and your printed materials
| Printed materials are a crucial part of the Praxair branding strategy. With a long shelf life and widespread distribution, printed materials will continue to tell our story for years into the future. It's essential the branding story they tell is correct. Our strategy for branding on printed materials includes guidelines for the proper use of several key components. On the printed material example shown at right, you can click on each design element to learn more about our guidelines or select the appropriate application on the left. |  |
