Intro to Branding Guide
| These Identity Standards, developed by Praxair, are an important part of maintaining and building the value of our name, our visual identity and our position in the marketplace. Consistent use of branding components helps every marketing and communication effort gain value by tapping into the positive attributes of all communication that has preceded it. Praxair makes it easy to find the basic information you need to use our identity correctly. | |
For an overview of our visual identity and branding standards, download our Introduction to Praxair Brand Use PowerPoint presentation. In just a few minutes, you'll have a good understanding of how the Praxair brand is used in a variety of situations. For specific applications, choose the type of identity use from the menu at left. Templates for many of those applications will be found on the Template Downloads page. | |
| « Download our Introduction to Branding Guide (PDF=1.38MB) |
