Governance and Integrity Foster a culture of integrity and accountability throughout the company through rigorous compliance with all laws, and by establishing and following effective corporate governance practices. Customer Commitment Continuously develop new products and applications that help our customers improve their productivity, energy efficiency and environmental performance. Provide the highest levels of service, reliability and quality to our customers. Environmental Responsibility Continue to improve the efficiency of energy consumption. Reduce the intensity 1 of air emissions, including greenhouse gases. Employee Safety and Development Maintain a safe work environment with a goal of zero accidents. Provide training and career opportunities that allow employees to develop to their fullest potential. Increase the diversity of our workforce so that it is more representative of the communities in which we operate. Community Support Help to improve the welfare and future of the communities in which we operate by sharing our knowledge, expertise and resources related to environmental protection, and community health, safety and security. Financial Performance   Continuously improve our financial performance and provide attractive returns to our shareholders. Generate operating cash flow to reinvest in business growth and pay dividends.     Praxair has established a Sustainability Council, which will implement these principles, oversee the integration of sustainability policies and initiatives, establish goals, track progress and report periodically to the Praxair Board of Directors. The council is composed of our senior business leaders and representatives of our Environmental, Health and Safety, and Human Resources departments and outside representatives.    Praxair is a member of the World Business Council for Sustainable Development, participates in the Business Roundtable’s Climate RESOLVE program and the U.S. Environmental Protection Agency’s Climate Leaders program, and endorses the principles of human rights referenced in the United Nations Global Compact. 1 Intensity is a per-unit-of-production measure.